Welcome to the Cracker Barrel Insider

At Cracker Barrel, we believe food should carry the same comfort it always has. But behind every tradition, there’s a story, and behind every story, there are people, places, and partnerships that make it possible. Today, we’re sharing the full heritage of how one legendary flour brand, one traveling salesman, and one Tennessee mill came […]

There’s something about Thanksgiving that feels timeless. The morning sun glows a little softer, the kitchen fills with the scent of butter and brown sugar, and the world seems to pause, just long enough to give thanks. For over 55 years, Cracker Barrel has been part of those moments, serving up warmth, comfort, and connection […]

There’s a certain kind of magic that comes with fall: a crispness in the air, a little more gold in the light, and the sense that life is slowing down just enough to savor it. At Cracker Barrel, that moment of pause is what we’ve always been about. When you walk through our doors this […]

There’s nothing quite like football in the fall: the roar of the crowd, the thrill of a big play, and the joy of cheering on your favorite team. For October, Cracker Barrel is bringing that excitement to the table with Pancake Bloctober, a month-long celebration inspired by one of football’s most iconic moves: the pancake […]